Here, we delve into the key factors that contribute to the conversion of homebuyers into lifelong clients.  From providing exceptional customer service to staying in touch long after the sale, we'll explore the various tactics that can turn a one-time transaction into a lasting partnership.

The new Code looks set to succeed in raising standards in consumer care for homebuyers but how, exactly, is it achieving this goal?

We explore customer care at every stage: where it started, how it's changed and where it's going.

There have been some remarkable moments in customer care. Could you recreate something similar for your customers?

Back in 2020, the world was managing a global pandemic. City life was shifting. We reflect on the predictions that were made for our cities.

Today we find bespoke products ranging from beverages to stationary, bathrooms to pyjamas. But how can homebuilders personalise their handovers?

When it comes to selling a home, interior design features can significantly impact the buyer's perception and overall appeal of the property you’re offering. With this in mind, we’ve collated a list of the 11 most effective interior design features to help homes sell.

In October 2020, we wrote a blog titled ‘Five Houses That Ooze Supernatural Chic’.

The blog you are about to read is a follow-up to the horrifying houses discussed in the original blog.

The houses contained within that blog were to lead to the discovery of one of the most niche crossovers in the annals of Classic Folios’ blog history.  The constructional, architectural and design merits of horror movie houses.

When it comes to the homebuilding industry, the power of a personal touch cannot be underestimated.  In this blog, we explore why plot-specific handover solutions are crucial for homebuilders and how they can significantly impact customer satisfaction.

The UK construction industry has faced difficult times in recent years.  I has never been more important for Build-to-Sell homebuilders to take measures to secure their place in the property market and take every available step to increase sales and revenue for their business. Here, we list the top five benefits to choosing a likeminded supplier for residential engagement, property management and handover solutions.

In this blog, we explore three key benefits of video marketing for homebuilders, focusing on the ways it can deepen customer engagement, build trust, and help your business thrive in a competitive market.

We explore why you should double down on branding after completion, and how.

As the most recent generation to enter the world of housing, what characterises Gen Z and what are they looking for when choosing a new home?

We explore Labour’s housing policy to discover the top five areas the new government are prioritising to address the housing crisis and hopefully bring it to a close.

The upcoming general election in the UK is more than a political event; it is a catalyst for change in the homebuilding industry. In this blog, we explore how the housing sector can use the election as a fresh start to reset and rejuvenate the industry.

We explore why exceptional customer care in the homebuilding industry goes beyond mere responsiveness.

Planning a new property development is an exciting yet complex venture. From the initial concept to the final construction, there are numerous factors that must be considered. In this blog, we explore the 12 key considerations that work as a guide through the planning process.

Two years have passed since the inception of the New Homes Quality Board (NHQB), an independent body formed 'to drive up the quality of new build homes and strengthen protections for customers.'

In this blog, we look back on the NHQB’s journey so far, to learn about their achievements in upholding quality standards in new build homes and enhancing consumer protection.

Spring brings a wealth of newness, but nowhere is this wave of abundance more evident than in the busy world of real estate. With a huge surge in property listings and competition at an all-time high, what can new build homebuilders do to make their homes stand out?

In this blog, we detail the seven best selling points of buying a new home over an older property and how to ensure you market these benefits effectively.

Whether it's for diversification, targeting different demographics, or exploring new markets, having more than one brand can be a strategic move for any business, including that of homebuilders. However, with multiple brands vying for attention under the same parent company, it becomes crucial to nurture each brand's individual identity while optimising their affiliation to the main brand. Here, we explore eight effective strategies for ensuring each brand gets its fair share of attention and recognition.